Festivals Kelowna produces many of Kelowna’s favourite annual festivals and events in parks and outdoor public spaces. The activities are free to attend, offer a diversity of styles for all interests and tastes, and have multigenerational appeal.
The Challenge
Festivals Kelowna was looking to modernize its advertising strategy for its Parks Alive! Entertainment Season programming. It heavily relied on door-to-door mailers.
Our Approach
Video Advertising Campaigns
We managed and ran several video advertising campaigns, effectively capturing the energy of the events and reaching a broader audience to boost attendance.
With our targeted approach and engaging content, we were able to achieve a high click-through and conversion rate.
This also allowed Parks Alive! to reach a younger and new audience, building longevity for the program.
